BUSINESS: Have We Lost Our Way? Chapter 1 = BE

This chapter explores the concept of being, of existing and knowing why you exist. It takes readers through an understanding of the importance of knowing your purpose, as a business leader, but also as an organization.

Chris cleverly runs through eleven fundamental ‘Be’ points that all leaders should adhere to and embrace to be effective in business.

Vanessa highlights the importance of aligning the purpose of the business with that of the individual employees, helping them understand and tap into the sustainable energy that comes from being true to yourself.